Marketing fail

[pgc]

http://smh.drive.com.au/motor-news/mini-stunt-goes-horribly-wrong-20120202-1qv5e.html

Sponsoring a storm? Really? Stupid idea.

[RICEY]

Should have called it Mini so it didnt kill as many people.....

[Mad_Aussie]

LOL.

lol lol lol

Reminds me of the crowd in SA that sent goldfish out to all these different companies to promote business in SA. All the fish arrived dead, lol.

[protecon]

Mmm not really.
Regardless of how dark it is, people would be mentioning the brand name a lot, overshadowing any clouded judgement people would make.

[V70R]

Reminds me of Cylone Iggy, it went pop out at sea..

[Jumanji]

Probably had less understeer.

[TJ]

Marketing win - not only did they get the name in Germany - but now are getting worldwide exposure

[Sully]

Gets bulk exposure! The few people that were seriously and unfortunately effected by it might never ever buy a mini now but you're all talking about it!

I reckon it's a daft idea but for $368 you can't lose too badly!

[Tom]

Marketing win - not only did they get the name in Germany - but now are getting worldwide exposure

This.

How do you sponsor a storm anyway?

[disc0-dan]

Only cost '€299 (about $AUD368)'

I think that storm needs a new manager its gotta be worth more than that ?!?!

[V70R]

Well if they want no deaths, they could have Ferrari sponsor the next one and call it Italia. The storm would burn up itself.