Hoons story #129234 - Bmw Ad Banned For Depicting 'hoon' Driving

[Alt_F4]

LUXURY car maker BMW has been left in a spin after its new "artistic" television advertisement was banned for encouraging hoon driving.

Australia's advertising watchdog outlawed the ad for a BMW convertible because driving stunts shown in the clip would break Australian road rule laws.

The ad features the BMW Z4 coupe creating a giant artwork in a warehouse by driving with painted tyres, and includes the vehicle spinning its wheels and skidding.

The clip, which has been used around the world, was made by artist Robin Rhode and famed film director Ridley Scott's son, Jake.

The ad sparked a backlash; one viewer told the Advertising Standards Bureau and Channel 9 the clip "would encourage car hoons to spin and burn their tyres."

The watchdog banned the ad on the basis it depicted illegal driving.

"The board noted that the advertisement does depict in a number of places the driver intentionally allowing the wheels of the car to lose traction and perform ... a four-wheel drift," the bureau's judgment said.

BMW hit back, saying it was art, not hooning.

"We believe the audience can distinguish between fantasy and reality," a statement from BMW to the board said.

BMW spokesman Toni Andreevski said the company accepted the decision but believed it could have successfully appealed.

"It is a bit of a case of a piece of art and the freedom of art being thwarted by Victoria's anti-hoon laws," he said.

"It is a shame that artistic expression would be caught by a quirk in the legislation.

''Safety is important to us, and we have agreed not to appeal."

Mr Andreevski said the company was disappointed it had been branded for hoon driving.
http://www.news.com.au/business/story/0,27753,25705597-462,00.html

Its all getting a bit silly know isn't it? Maybe this will help people realize its all just a media beat up.

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[Lonewolf]

shows how far behind the times australian laws and governments are.
Ad fine everywhere else in the world...

[XF Falcon]

Every time I see that commercial it makes me want to pour down 5 litres of yellow and blue paint and leave strips up and down my street

[coFF33]

^^^ but instead you leave black strips up my street.

[Halle Terry]

*grips table and breathes deeply*

[Scaf]

its getting beyond a joke now.

Great commercial tho, how much fun would that be.

[Bomb33]

we have only seen the tip of the hoon iceberg

[Roobiks]

lol hoonberg.

i like that ad though :(

fuck australia is a big fucking retirement village.

[stumps.]

we have only seen the tip of the hoon iceberg

hahahahahahaha nice call.

Gone are the days of the beloved holden ute doing doughnuts in the desert.

We are allowed to do burntouts in controlled environments (track etc) however when shown on TV in a controlled environment its not allowed?

The government even paid someone to do a burnout last year and supplied tyres to promote the hoon laws?

What is going on?

[Butcher]

I was going to put this up this morning but thought the HooN threads were getting a bit repetitive.


But yes its getting beyond a joke, censorship going to far. Today its the ad's, Tomorrow clean feed, then next week will be communist Australia

[HomeDawwg]

what the fucking fuck? time to leave australia...

[pgc]

Top Gear will be banned next. You wait....

[Butcher]

Then will go televised drift and drag racing

[poonisher187]

V8 super cars is hooning... Oh wait, no one cares if that leaves the telly.

[[SSVEE]]

Harold Scruby (Pedestrian Council of Australia) strikes again!?

He's normally the guy behind any car ad showing the slightest suggestion of speed/fun getting the arse.

[DRKWRX]

such a joke, they werent even doing it on the street it was in "controlled environment" so to speak no different the watching motorsport, trying to control how people think like we cant make our own decisions........

[Atomic_FD]

we have only seen the tip of the hoon iceberg

Aggreed, this is joke.

Things like this are giving the "HOON LAW" legislation more voice and more avenues on which to critisize...

It would seem that any spirited driving outside of a racetrack is deem "HOONING" by our shitty government. Clearly you can see that this ad is promoting the vehicle in an artistic manner wot a joke.:eek3:

[schnoods]

wont be long until they ban saying the word powerful when describing a toyota camrys "powerful" VVTI engine.... as it may insight hoon like driving.


this is becoming more bullshit by the second...

[Adr3naL1N]

yeah this makes, ban this ad coz it has a car doing some nuts etc coz people might go out on the road and try the same thing. Ok so if they are going to ban the bmw ad shouldnt they ban their own hoon ad that shows a HSV and a ford XR6 drag racing on the street?? Wouldnt that encourage people just as much or if not more then this bmw ad? yeah make sense to me :hammer:

[kato]

BMW should recut the ad and stick it on TV just to piss these people off.

[coFF33]

yeah that falcodore ad for street racing with the 2 same same's made me wanna go out to the hills 110% ,

the BMW ad makes me wanna get a whole lotta nekkid girls and roll them round in the paint in some sorta crazy sex orgy. totally not related to hooning.

[xr06t]

*grips table and breathes deeply*

*anger rising at an amazing rate*

[kurbn]

so what does that mean when you go to the drags, drifts, motokahna, v8 supercars..

more of a chance people leaving these events who are going to give it shit on the way home, just because they beleive what you see means is what you are going to do.

where will it stop.

[xr06t]

it wont stop until we aren't allowed to do or watch anything, ever.

[ossie_21]

LUXURY car maker BMW has been left in a spin after its new "artistic" television advertisement was banned for encouraging hoon driving.

Australia's advertising watchdog outlawed the ad for a BMW convertible because driving stunts shown in the clip would break Australian road rule laws.

The ad features the BMW Z4 coupe creating a giant artwork in a warehouse by driving with painted tyres, and includes the vehicle spinning its wheels and skidding.

The clip, which has been used around the world, was made by artist Robin Rhode and famed film director Ridley Scott's son, Jake.

The ad sparked a backlash; one viewer told the Advertising Standards Bureau and Channel 9 the clip "would encourage car hoons to spin and burn their tyres."

The watchdog banned the ad on the basis it depicted illegal driving.

"The board noted that the advertisement does depict in a number of places the driver intentionally allowing the wheels of the car to lose traction and perform ... a four-wheel drift," the bureau's judgment said.

BMW hit back, saying it was art, not hooning.

"We believe the audience can distinguish between fantasy and reality," a statement from BMW to the board said.

BMW spokesman Toni Andreevski said the company accepted the decision but believed it could have successfully appealed.

"It is a bit of a case of a piece of art and the freedom of art being thwarted by Victoria's anti-hoon laws," he said.

"It is a shame that artistic expression would be caught by a quirk in the legislation.

''Safety is important to us, and we have agreed not to appeal."

Mr Andreevski said the company was disappointed it had been branded for hoon driving.

lol I don't think theres that many people that "need" encouragement...

[Atomic_FD]

*anger rising at an amazing rate*

rising...RISING!!

[Adr3naL1N]

*anger rising at an amazing rate*

*Urge to kill...rising!*

[DR1FT3N]

Top Gear will be banned next. You wait....

i thought the same thing when i watched the commercial its getting outa hand :(

[EL BURITO]

how can one person having a fucking sad result in a ad being pulled, how many people will it take to get hoon laws pulled

[RICEY]

Yet again australia proves its a joke of a country with fucking idiots making the decisions

[Fryman]

thats sad and pathetic.

murders watch horror films and then go kill some schoolkids with a blunt butter knife,

im gonna go get my bmw and paint lines with paint around a closed warehouse. sure thing boss

[BN01]

Heh, this is nothing new. Your all getting in a stink because its got the word Hoon in the story, but this sorta things been happening for a long time.

Theres one bunch of people that complain every time, possibly because they have nothing better to do with their lives.

They need not spin their wheels. A Toyota ad was taken off a few years back because the car changed lanes without indicating.

Meh..

[adrenalin]

its prob the only time your ever going to see a Z4 rip nuts anyway. Its not exactly the kind of car "HOONS" would drive.

But yes the whole thing is pathetic

[TJ]

Fuck me stupid.

The Germans may have lost WW2, but the nazi ideals of controlling the masses seem to live on in 2009!

[Mad_Aussie]

it wont stop until we aren't allowed to do or watch anything, ever.


This made me laugh, and remember an old David Firth cartoon.. http://www.fat-pie.com/thechildthatsmeltfunny.htm

Saw this story in the morning, if only you could send the comments page an abundance of facepalm pictures.

The real problem everyone is missing though, is not that its an advert pulled over hooning, but its a very expensive advert in an expensive prime spot that's been pulled.
The fact is that a great deal of lucrative advertising has been let to slip through our stations fingers because of conservative shit brains complaining about them. As a result, they play more Discount Warehouse Super Cheap Curtain Specials adverts, the stations don't earn as much dosh as they would with international ads, and we have to suffer through countless dreary mass produced American sitcoms, because its all they can afford to show us.

Its a fundamental problem thats affecting most of Australia; the shit that brings in the cash gets banned. Ads, drinks, firearms, drugs... the list goes on. It just astounds me that in the current climate the tv stations didn't turn around and say no we'd rather keep the ad on.

[XF Falcon]

LOL that cartoon aint that far from the truth...

[adrenalin]

We have the z4 ad at greater union so when i go to change ads today it will be interesting to see if its ripped off the cinema screen as well.

[[Jacek]]

Fuck.

What the hell is going on in this country!?

[sethor]

This reminds me of the Mercedes Benz C class ad that got banned.
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[fsbk]

this isn't anything new i would of thought. i recall the holden advert a few years ago being pulled because it displayed thus promoted dangerous driving, according to the media watchdog. if that got banned this bmw advert would also. bit of a joke, but at least they're being consistent.

[Butcher]

Thats right all those holden ss/storm ute ads with them doing nuts in the gravel got given the ass didnt they

[adrenalin]

yep pulled from cinemas as well.

Fucking LAME !

Just because you see a z4 ripping nuts on a tv screen doesnt mean every car enthusiast is going to go out side and rip one where they are.

[Roobiks]

how long till chase scenes are scrapped from being shown in movies over here?

i forsee Bumblebee's stunt driver for Transformers 3 being a 68 year old geriatric with a dicky hip and his indicator on for the duration of the scene.

[Butcher]

The re post reminded me about it. The Ad still went to print on the front cover of the saturday newspaper.